The Diesel Spring/Summer 08 Catwalk Show showed off the latest fashion with the latest technology. As the models paraded themselves and the new threads from Diesel down the catwalk, holograms interacted with the them. The holograms had an under water theme called “Liquid Space” as fish and other ocean creature apparently swam mid air in an under water envoirment. The animated holograms were completly visible from both both sides of the stage. A member of Diesels creative team describes how the show was created
“The visuals are projected through a series of ‘foils’ into mid air, so you see the images in mid-air. The models can then interact with them and walk through them. We used plastic foils placed at 45 degree angles so that the projected light from the ceiling goes onto a foil, is reflected on to another and then into the air.
We worked it so it had a real catwalk feel and so that you could view it from both sides: you can see the models, the holograms and the public from both sides. It’s never been used this way before as the technology has just been used in the corporate world before, for sales presentations, and the visuals have always just been viewed from one side. So we set up two rigs instead.
The animations were done with standard CGI animation software but were made for a 15m by 2.5m screen. It’s all rendered in HD, too, so was quite demanding as it’s 30 frames per second. We worked on the whole thing, from storyboard through to the final render in just two and a half months. Bringing together Dvein and Vizoo gave us this unique, truly holographic, 3D motion graphic experience.”
I think this is an implication of things to come in the entertainment industy. The holograms themselves arnt really enhancing the clothes but rather included to impress the crowd and entertain them. This type of entertainment was also used at the 2005 MTV Europe Awards when the Gorillas preformed and it works. Holograms have the wow factor and remind us of futeristic films we have watched and remind us that the technology of tomorrow has arrived.







